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Friday, June 17, 2011

Box Office Report: 'Green Lantern' on Track to Cross $20 Mil Friday

Tally includes $3.4 million in midnight grosses.

Warner Bros.' 3D superhero pic Green Lantern -- starring Ryan Reynolds -- is on track to cross $20 million at the Friday box office, giving it a shot at a $57 million to $60 million debut over Father's Day weekend, according to early estimates.
Ryan Reynolds, Blake Lively
Courtesy of Warner Bros. Pictures

Even rival studios are impressed by the strong business Green Lantern is doing, and credit an aggressive marketing campaign.
The other new entry over Father's Day weekend is 20th Century Fox's family film Mr. Popper's Penguins, starring Jim Carrey.
FILM REVIEW: Green Lantern
In recent days, Fox lowered its expectations for the movie because of soft tracking. Based on Friday business, Popper's Penguins is looking at a weekend gross of $17 million to $19 million.
That's better than Fox's estimate of $10 million to $15 million, but still less than what the studio originally hoped for.

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